Our story

York, Maine | Since 1993

From our humble beginnings in a garage turned bakery, to our bright future on family tables across the country, our commitment to authenticity, tradition and community lives strong.

1993

Our Roots

Our founder, Ron Siegel worked in the New England restaurant industry in the mid 90's. He was passionate about his work, but always felt drawn to the art of sourdough baking. In 1993, Ron left his job to pursue his sourdough career.
1993

Our Name

Always the perfectionist, Ron began practicing baking out of his own garage. Seeking advice from friends and family, Ron handed out loaves from his first batches which, lets just say... needed some work. His wife's positive feedback? "You'll be a baker When Pigs Fly!"
1994

The Team Grows

Ron now owns a bakery in Wells, Maine. While visiting from California, Ron’s brother Andrew fell in love with the bread and switched careers from accounting to join Ron. Over the next six months, Ron and Andrew worked 20-hour days mixing, rolling, baking, slicing, bagging, and delivering bread. During the summer of 1994, they hired their first employee.
1996

Our Home

They soon outgrew their oven and relocated the bakery to their hometown of York, Maine. After eighteen months here, it was time to move again. This time they purchased a larger plot of land in York and built the bakery to be expanded if needed. This is where our sourdough is still baked today!
2022

Expansion

After almost 30 years, When Pigs Fly has grown into a Northeast staple with six retail stores and millions of loyal customers and is purchased by local brothers James and Grant Broom.
2026

Today

James and Grant remain committed to upholding When Pigs Fly's proud values of authenticity, tradition and community. Our mission is simple: to bring our slow baked and traditional sourdough breads to tables across the country.

Our Commitments

Zero Waste Facility

Zero Waste Facility

We are deeply committed to producing zero waste throughout our baking process. Our leftover bread is donated to people in need, and our leftover raw ingredients are donated to the local farming community for livestock use.

Local Charities

Local Charities

Faith's kitchen | Somerville Homeless Coalition | Medical Missionaries of Mary | St. Mary's Orthodox | Food not Bombs | Hearty meals 4 all | Eastern service workers association | True story theater | Arlington EATS | St. Vincent Lincoln & Weston | Food Link Arlington | Lexington Food Pantry | People Helping People | Bartlett Farm | Cornucopia Food Pantry | Meeting House Village | Seacoast Fridge | Navy Base | Shipyard |

Authentic Ingredients

Authentic Ingredients

When Pigs Fly is committed to upholding the traditional and authentic baking methods that founded our company. We use all natural, non - GMO ingredients with no preservatives. We use the same sourdough starter that was nurtured for the first loaf of bread baked in 1993. Our recipe hasn't changed in 30 years, and it never will.

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